Reading an Advertisement Poster and Essay
Before you create your own advertisement for a product, you should see how other writers persuaded their audiences to buy. Study the poster and essay below and think about how the writer convinced others to purchase the product.
Reading an Advertisement Poster
A persuasive poster uses visuals and words to connect a product to the needs of the audience. The graphics on the poster should not only grab the attention of the reader but also begin persuading the person. The slogan continues convincing readers by connecting to their desires. The call to action completes the persuasive pitch, asking the viewer to do something specific (buy the product!).
Sample Poster
Teaching Tip
Students can use the lessons learned from this persuasive poster to make their own extra credit persuasive posters after they have written their essays.
Respond to the poster.
Answer these questions about the poster.
- How does the slogan get your attention?
- How does the image help to persuade?
- What action does the poster call you to do? What reason does it give you to take that action?
Reading an Advertisement Essay
A persuasive essay has three main parts. The beginning paragraph starts with a lead that grabs the reader's attention and ends with an opinion statement. The middle paragraphs give reasons to support the opinion. The ending paragraph restates the opinion and provides an important final thought or a call to action.
Sample Essay
Just Drink Water!
LeadWhen you stop by the corner grocery on your way home from school, you can see the bottles of sports drinks lining the shelves. The candy-colored liquids catch your eye—bright blue, orange, neon green, and ruby red.Beginning Paragraph The labels promise you all kinds of benefits—vitamins, minerals, and, above all, extra energy. However, if you look at the main ingredient, you’ll see that it’s water. So why not just drink water? Many doctors now think that water is the best thing for you. Opinion Statement If you want a pure, replenishing, and healthful beverage, you should drink water instead of sports or energy drinks.
Middle ParagraphsFirst of all, water is pure and natural. It’s all around you in rivers and lakes, and it’s inside you, too. A large percentage of the human body is water. It’s true that there are lots of other things in the human body, like minerals and salts. It’s also true that you need them. But you can actually get enough of what you need from a balanced diet and plenty of water. A lot of sports drinks and energy drinks have all kinds of chemicals in them that can actually harm you. You take a big sip, and you take a big risk. Why bother when you can have a glass of water and know exactly what you’re getting?
Reasons Water is what the body needs during workouts and heat waves. When you work out or spend time outside when it’s hot, your body sweats and loses a lot of water. That’s why you need to drink water before and after any exercise, especially in the heat. Sports drinks claim to have salts and electrolytes that get lost when you sweat. But doctors at the University of Texas Southwestern Medical Center say only super athletes and marathon runners lose significant amounts of those things. Most people can get those things from the food they eat. They say that water is just what people need.
Water doesn’t have sugar. Sugar is one of those things that you can get too much of. Eat too much sugar, and you’ll gain weight. Drink too much sugar, and you might damage your teeth. Sports drinks are loaded with sugar. That’s where the energy comes from. But, if you notice, the boost doesn’t last long, and you are actually more tired than before you quenched your thirst. Water will never give you cavities, and it will never make you tired.
Objections Addressed Of course, water has gotten a bad rap lately. The water crisis in Flint, Michigan, shows what can happen when public officials fail to ensure the purity of water. That failure, though, should only underscore how critical water is to all of us, and how we must insist on a clean, safe source. Bottled water can provide that safety, but many people do not recycle the bottles that water comes in, creating an environmental hazard that, ironically, can threaten the quality of ground water supplies. So cities must carefully monitor and purify their water for residents, and those who live in the country should use filters and other devices to safeguard their water supplies. These measures just show how important water is to all of us.
Ending Paragraph Drinking enough water is one of the best things that you can do for yourself and your body. It’s pure, and it’s natural. It doesn’t have junk in it that your body doesn’t need. In addition, it’s free. You just turn on the faucet. So, the next time you are tempted to buy a sports drink, remember that it’s candy-colored sugar-and-salt water. Save your allowance for something really great—like that new video game download you’ve been wanting—and drink water instead. Your wallet and your body will thank you for being so smart.
Teaching Tip
A strong persuasive essay considers key opposing points of view. For example, in the fifth paragraph, the writer recognizes that the public's trust of tap water has been shaken by the events in Flint, Michigan. The writer then uses this objection to argue for his own position about drinking water.
Respond to the essay.
Answer these questions about the persuasive essay.
- How does the opinion statement connect the product (water) to the reader?
- How would you summarize the main reasons given in the first three middle paragraphs?
Paragraph 2
Paragraph 3
Paragraph 4
- How does the writer answer an objection in the essay?
- What calls to action does the writer make in the ending paragraph?