CCSS.ELA-LITERACY.W.7.1.C

By Anonymous (not verified), 12 March, 2026

Editing Advertisement Essays

After you've improved the appeals in your first draft, gotten rid of logical fallacies, and otherwise revised your advertisement essay, you are ready to edit your work. You'll look for problems with sentences, punctuation, capitalization, grammar, usage, and spelling. The following activities will help you.

Editing for Pronoun Agreement

A pronoun is used in place of a noun or another pronoun. The word that the pronoun refers to is called an antecedent. Pronouns and antecedents must agree. This means that they must both be singular or they must both be plural. It also means that the gender should match. Here are some examples.

Tula doesn’t think she needs a seat belt.

(The pronoun “she” and its antecedent “Tula” are both singular and feminine.)

Nick forgot to wear his seat belt.

(The pronoun “his” and its antecedent “Nick” are both singular and masculine.)

Seat belts save lives if they are used properly.

(The pronoun “they” and its antecedent “seat belts” are both plural.)

Check for pronoun-antecedent agreement.

In each sentence below, underline the pronouns and the antecedents. If they do not agree, correct the error.

  1. That linebacker should pay more attention to their diet. That linebacker should pay more attention to his diet.
  2. Teenagers think that he or she can eat poorly and not get sick. Teenagers think that they can eat poorly and not get sick.
  3. My friends believe they can eat chips for breakfast and lunch. My friends believe they can eat chips for breakfast and lunch.
  4. Tess knows junk food affects their health. Tess knows junk food affects her health.
  5. Sickly people may get well just by changing his or her diet. Sickly people may get well just by changing their diet.
  6. Doctors tell patients to put fruits and vegetables on their plates every day. Doctors tell patients to put fruits and vegetables on their plates every day.
  7. Those boys put too much food on his plates. Those boys put too much food on their plates.
  8. Bev trusted his own diet plan. Bev trusted her own diet plan.
  9. Many people try to watch his weight. Many people try to watch their weight.
  10. Charlie always eats the food he takes. Charlie always eats the food he takes.

Edit for pronoun-antecedent agreement.

Reread your essay, making sure all pronouns agree with their antecedents. If you find any problems, correct them.

By Anonymous (not verified), 12 March, 2026

Revising Advertisement Essays

After you write a first draft, you're ready to revise. You need to think about how well you have connected your product to the needs of readers. You also need to make sure you haven't used any unfair appeals, which actually weaken your argument. These activities will help you revise.

Revising to Appeal to Readers

You can't convince people to buy your product by showing how it will help you. You must convince them by showing how your product helps them. To do so effectively, you need to think about the needs of your audience.

Basic Needs Pyramid

The American psychologist Abraham Maslow created a pyramid that showed different levels of human need. At the bottom, you'll find basic needs: air, water, food, and so on. On the next level, you'll find needs that build on those, and so on, going up to morality, creativity, and problem solving at the top. You can use this pyramid to connect your product to the needs of your readers.

Connect to readers' needs.

Answer the following questions to think of ways your product helps readers.

  1. How does your product connect with readers' basic needs (bottom-level)?
  2. How does your product connect with readers' intermediate needs (middle three levels)?
  3. How does your product connect with readers' upper-level needs (top triangle)?
  4. Choose three needs from the list above. For each one, write a sentence that appeals to your reader, showing how the person benefits from the product.
By Anonymous (not verified), 12 March, 2026

Writing an Advertisement Essay

Now that you have chosen a product to promote, listed reasons to use it, and gathered details to support your reasons, you are ready to connect your ideas in a first draft. These writing activities will help you create a strong beginning, middle, and ending. You'll also read another student's advertisement essay to see how all of the parts came together.

Writing the Beginning Paragraph

The first sentence is the lead. It should capture your reader’s interest, getting people interested in your product.

Write a lead.

Review each lead-writing strategy and write an example of your own.

  1. Ask the reader a question.

    What weighs less than a pound and could save your life?

  2. Start with a story.

    After school, you walk out the door and throw on your backpack. You unlock your bike from the bike rack. Then you hop on and ride off. What’s missing from this picture?

  3. Begin with an important quotation.

    "Wear a helmet now. Finish living later." That's just one slogan of many submitted to the recent Bicycle Helmet Safety Slogan Contest.

  4. Make a surprising statement.

    When bike fatalaties occur, 97 percent of the time, the rider had no helmet.

Write your beginning paragraph.

Write your lead and then provide details as you work toward your opinion statement. Write the opinion statement as the last sentence in the beginning paragraph.

Lead Sentence

Detail Sentences

Opinion Statement

By Anonymous (not verified), 12 March, 2026

Revising Persuasive Essays

Once you finish a first draft of your persuasive essay, set it aside for awhile. When you return to it, you can see it anew. That's what revising means—seeing your work with new eyes. When you revise, you look at your essay from your reader's perspective to make sure your writing includes compelling details and flows smoothly. These activities will help you revise.

By Anonymous (not verified), 12 March, 2026

Editing Promotion Essays

Revising makes big improvements to your writing while editing focuses on little (but important) corrections. You'll look for problems with sentences, punctuation, capitalization, grammar, usage, and spelling. The following activities will help you edit your promotion essay.

Editing to Vary Sentence Beginnings

The most basic sentence starts with a subject and tells what happens to it:

The woman ran across the street.

Notice how plain the sentence is? One way to make sentences more interesting is to vary their beginnings. For example, you can begin a sentence with a word, phrase, or clause.

Word

Frightened, the woman ran across the street.

Phrase

Without pausing, the woman ran across the street.

Clause

Because she was frightened, the woman ran across the street.

Vary sentence beginnings.

Rewrite each choppy paragraph, varying the sentence beginnings by adding a word, phrase, or clause. (You don’t have to vary every sentence.)

  1. Our school auditorium is too small, dark, and unpleasant. The auditorium leaks when it rains. The chairs are uncomfortable. People don’t enjoy coming to our concerts. More people might come if the auditorium were bright, clean, and comfortable. Students would enjoy performing more. It is clear we should build a new auditorium.
  2. The kids in our neighborhood are often bored, and they need a safe place to hang out. They go to the fast-food restaurant on the corner after school. They spend time at the mall on weekends, but these places are not always open. These places don’t provide interesting, constructive activities. It would be a good idea to open a sports and recreation center in the neighborhood.
By Anonymous (not verified), 12 March, 2026

Revising Promotion Essays

After you write a first draft, you'll be ready to start reviewing and revising. When you revise, you think about the "big picture," including your opinion, reasons, and details and the ways that you connect them into a beginning, middle, and ending. These activities will help you revise.

Revising to Answer Objections

Believe it or not, one of the most powerful ways to support your opinion is to consider the ideas of people who disagree. When you mention an opposing viewpoint, you show your reader that you have already thought about objections against your opinion. You also get the opportunity to handle the objection in one of three ways:

  • Refuting the objection means showing how the opposing idea is incorrect.

    Some people say that students who have to share instruments learn patience and cooperation. Unfortunately in the past, students who share instruments have only learned that band is not for them and have dropped out.

  • Addressing the objection means recognizing it is valid but has some limitations.

    Many people have suggested a fund-raiser to make money for new instruments. Though fund-raisers can be helpful, the cost of new instruments means a lot of effort to buy only a few instruments.

  • Conceding the objection means saying it is a good point while at the same time stressing the importance of your position.

    Yes, every student would prefer to play a new instrument. That's true. But a used instrument is better than nothing, which is what many students currently have.

Answer objections.

Think about three objections to your opinion and write them in the spaces provided. Then, under each objection, write a response that refutes, addresses, or concedes the objection.

Objection 1:

Answer 1 (Refute, Address, or Concede):

Objection 2:

Answer 2 (Refute, Address, or Concede):

Objection 3:

Answer 3 (Refute, Address, or Concede):

By Anonymous (not verified), 12 March, 2026

Writing a Promotion Essay

Once you have selected a topic, formed an opinion, and organized reasons to support the opinion, you are ready to write a first draft of your essay. These writing activities will help you create a strong beginning, middle, and ending. You'll also read another student's promotion essay to see how all of the parts came together.

Writing the Beginning Paragraph

The first sentence is called the lead. It should capture your reader’s attention, introducing the cause in an interesting way.

Write a lead.

Review each lead-writing strategy and write an example of your own.

  1. Ask a provocative question about the topic.

    What does a trumpet player sound like without a trumpet?

  2. Start with a surprising fact or detail about the topic.

    The trumpet section of our band has ten players but only six trumpets.

  3. Tell a little story about the topic.

    The first time I played my trumpet in concert, I realized I had made a friend for life.

Write your beginning paragraph.

Write your lead and then provide details as you work toward your opinion statement. Write the opinion statement as the last sentence in the beginning paragraph.

Cheating in America Did you know that 7 out of 10 students have cheated at least once in the past year? Did you know that 50 percent of those students have cheated more than twice? These shocking statistics are from a survey of 9,000 U.S. high school students. Incredibly, teachers may even be encouraging their students to cheat! Last year at a school in Detroit, teachers allegedly provided their students with answers to statewide standard tests. Students at the school told investigators that they were promised pizza and money if they cheated on the test as told.
Summer: 15 Days or 2 1/2 Months? The final bell rings. It’s the last day of school, and summer has finally come! Students don’t have to think about school for at least another 2 1/2 months. That is the way it should always be. Schools should continue using the traditional calendar and not a year-round schedule. There are numerous downsides to year-round schooling. It has no positive effects on education, it adds to costs, and it disrupts the long-awaited summer vacation. Contrary to the well-accepted belief, year-round schooling has no constructive impact on education.
Hang Up and Drive You see it every day, especially in freeway traffic. A car is weaving back and forth, speeding up then slowing down, or suddenly stopping. No, it’s not a drunk driver. It’s a cell-phone driver. Cell phones are used everywhere, but on the road they are a dangerous distraction to drivers and should be prohibited. The New England Journal of Medicine reported that “motorists using a cell phone were four times more likely to have an accident than those not using a phone.” The major problem is that the driver is not focused on the road, but on his or her conversation.