Editing for Pronoun Agreement

A pronoun is used in place of a noun or another pronoun. The word that the pronoun refers to is called an antecedent. Pronouns and antecedents must agree. This means that they must both be singular or they must both be plural. It also means that the gender should match. Here are some examples.

1. That linebacker should pay more attention to their diet. That linebacker should pay more attention to his diet.
2. Teenagers think that he or she can eat poorly and not get sick. Teenagers think that they can eat poorly and not get sick.
3. My friends believe they can eat chips for breakfast and lunch. My friends believe they can eat chips for breakfast and lunch.
4. Tess knows junk food affects their health. Tess knows junk food affects her health.
5. Sickly people may get well just by changing his or her diet. Sickly people may get well just by changing their diet.
6. Doctors tell patients to put fruits and vegetables on their plates every day. Doctors tell patients to put fruits and vegetables on their plates every day.
7. Those boys put too much food on his plates. Those boys put too much food on their plates.
8. Bev trusted his own diet plan. Bev trusted her own diet plan.
9. Many people try to watch his weight. Many people try to watch their weight.
10. Charlie always eats the food he takes. Charlie always eats the food he takes.

Revising to Appeal to Readers

You can't convince people to buy your product by showing how it will help you. You must convince them by showing how your product helps them. To do so effectively, you need to think about the needs of your audience.

The American psychologist Abraham Maslow created a pyramid that showed different levels of human need. At the bottom, you'll find basic needs: air, water, food, and so on. On the next level, you'll find needs that build on those, and so on, going up to morality, creativity, and problem solving at the top. You can use this pyramid to connect your product to the needs of your readers.

1. How does your product connect with readers' basic needs (bottom-level)?
2. How does your product connect with readers' intermediate needs (middle three levels)?
3. How does your product connect with readers' upper-level needs (top triangle)?
4. Choose three needs from the list above. For each one, write a sentence that appeals to your reader, showing how the person benefits from the product.

Writing the Beginning Paragraph

The first sentence is the lead. It should capture your reader’s interest, getting people interested in your product.

1. Ask the reader a question.

   What weighs less than a pound and could save your life?

2. Start with a story.

   After school, you walk out the door and throw on your backpack. You unlock your bike from the bike rack. Then you hop on and ride off. What’s missing from this picture?

3. Begin with an important quotation.

   "Wear a helmet now. Finish living later." That's just one slogan of many submitted to the recent Bicycle Helmet Safety Slogan Contest.

4. Make a surprising statement.

   When bike fatalaties occur, 97 percent of the time, the rider had no helmet.

Lead Sentence

Detail Sentences

Opinion Statement

Prewriting to Select a Topic

The topic of your advertisement essay should be a product that you want to promote. For example, imagine that a malware-fighting program helped clean up your computer, and you want others to know about it.

Warm-Up for Advertising a Product

The world around you is filled with advertisements, from click-bait on Web sites to com

Editing for Subject-Verb Agreement

The two past-tense forms of the “be” verb (was and were) often cause problems when it comes to subject-verb agreement. (Was is singular, and were is plural.)

Note: Always use the plural verb “were” with the subject “you,” whether “you” is singular or plural in number.

Writing the Beginning Paragraph

The beginning paragraph of your essay is very important. It should get the reader interested in your topic, and it should state your opinion. To gain your reader’s interest, share some important background information, ask a question, begin with a quotation, or start with a surprising statement.

Beginning Paragraph