By Anonymous (not verified), 12 March, 2026

Writing a Promotion Essay

Once you have selected a topic, formed an opinion, and organized reasons to support the opinion, you are ready to write a first draft of your essay. These writing activities will help you create a strong beginning, middle, and ending. You'll also read another student's promotion essay to see how all of the parts came together.

Writing the Beginning Paragraph

The first sentence is called the lead. It should capture your reader’s attention, introducing the cause in an interesting way.

Write a lead.

Review each lead-writing strategy and write an example of your own.

  1. Ask a provocative question about the topic.

    What does a trumpet player sound like without a trumpet?

  2. Start with a surprising fact or detail about the topic.

    The trumpet section of our band has ten players but only six trumpets.

  3. Tell a little story about the topic.

    The first time I played my trumpet in concert, I realized I had made a friend for life.

Write your beginning paragraph.

Write your lead and then provide details as you work toward your opinion statement. Write the opinion statement as the last sentence in the beginning paragraph.

By Anonymous (not verified), 12 March, 2026

Prewriting for Promotion Essays

Prewriting is your first step in writing an essay to promote your cause. These prewriting activities will help you select a topic to write about, develop an opinion statement, and gather and organize your reasons and details before you begin a first draft.

By Anonymous (not verified), 12 March, 2026

Reading a Promotion Paragraph and Essay

Before writing to promote your own cause, you should see how other writers convinced their audiences. As you read the paragraph and essay below, think about how the writers put ideas together and how you might promote your own cause.

Reading a Persuasive Paragraph

A persuasive paragraph has three main parts. The topic sentence states the opinion. The body sentences support the opinion with reasons. The ending sentence restates or emphasizes the opinion.

Sample Paragraph

Save the Shelter

Topic Sentence:
Opinion
The city animal shelter needs more support from all of us to continue helping animals and our community. Our shelter is the only one in the tri-county area that does not euthanize animals, but instead seeks homes for them. Body Sentences That makes it a critical resource for thousands of people. Local citizens adopt dozens of animals each week, giving them new starts on life. Each adopted animal is neutered or spayed so that it does not add to the problem of stray dogs and cats. The shelter also employs 15 full-time workers, giving them not just a paycheck but also an important mission to help our furry friends. Ending Sentences So, support the animal shelter through donations of food and cash as well as by speaking to your city council representatives. Together, we can help animals and enrich our own lives.

Respond to the paragraph.

Answer these questions about the paragraph.

  1. How would you summarize the writer's opinion?
  2. How would you summarize the three main reasons that support the opinion?
By Anonymous (not verified), 12 March, 2026

Warm-Up for Promoting a Cause

One way that persuasive writing can empower you is to help you promote an important cause.

How Can I Promote a Cause?

Promoting a Cause
© Thoughtful Learning 2016

You can promote a cause by showing readers how it will help them or help others. To convince readers, you must give solid reasons and express your ideas clearly. In this unit, you will be asked to write an essay that persuades others to support a cause that you believe in.

“Save the whales!” “Alba Moreno for class president!” “Reduce, reuse, recycle!” These statements are more than just slogans that you might see on campaign posters or advertisements. They also identify worthy causes—helping an intelligent species, electing a candidate, and recycling. Almost everyone supports one worthy cause or another. When you support a cause, you express your belief about something. When you try to get others to support your belief, you use persuasion.

In this unit, you will be asked to write an essay that persuades others to support a cause that you believe in.

Thinking About Opinions

People have all kinds of opinions and all kinds of reasons for their opinions. An opinion is a statement that reveals your thoughts or feelings about something. It involves a judgment. (For example, you may like or dislike asparagus.)

Write opinions.

For each sentence starter below, choose "like" or "don't like," provide a topic, and write your reason after "because."

  1. I like/don’t like   because . . .
  2. I like/don’t like   because . . .
  3. I like/don’t like   because . . .
  4. I like/don’t like   because . . .
  5. I like/don’t like   because . . .

Teaching Tip

Help students realize that opinions are personally held beliefs that can't be directly proven true, while facts can be proven true. For example, if a classroom is 70 Fahrenheit, the temperature is a fact that can be proven. One student might feel it is too cold, and another might feel it is too warm. Those ideas are opinions, because they cannot be specifically proven.

Creating Opinion Statements

You can most powerfully express your opinion by creating an opinion statement. An opinion statement shares your specific opinion about an interesting topic.

  • Specific topic: basketball
  • Thought or feeling: constant action makes it exciting
  • Opinion statement: The constant action in basketball makes it one of the most exciting pro sports.

Create opinion statements.

For each opinion you wrote in the previous activity, write the topic and a specific thought or feeling. Then combine the two into an opinion statement.

By Anonymous (not verified), 12 March, 2026

Editing Comparison-Contrast Essays

After revising your essay, you need to edit it to correct any remaining errors. You'll look closely at sentences, punctuation, capitalization, grammar, usage, and spelling. The following activities will help you edit your comparison-contrast essay.

Editing Compound Sentences

Simple sentences have just one complete thought.

Dolphins are playful. They often perform tricks.

Whales can live in cold water. Dolphins prefer warm water.

What if you combined them? A compound sentence joins simple sentences using a comma and and, or, but, for, nor, or so.

Dolphins are playful, and they often perform tricks.

Whales live in warm and cold water, but dolphins prefer warm water.

Combine to create compound sentences.

Combine the pairs of sentences using a comma and the word given in parentheses.

  1. I like helping my mom cook. It's fun to taste our creations. (and)
  2. We were going to go sledding. There was not enough snow. (but)
  3. Special Challenge: Find two simple sentences from your essay. Add a comma and the word and, but, or or to combine the two sentences.

Insert commas where needed.

For each sentence, insert the missing comma before the connecting word to create a compound sentence.

By Anonymous (not verified), 12 March, 2026

Revising Comparison-Contrast Essays

After you've completed a first draft of your comparison-contrast essay, take a break before you begin revising. You need to see your work objectively, because when you revise, you make big improvements to your ideas, organization, and voice. These activities will help you revise.

Revising from General to Specific

Your writing will sound more knowledgeable and interesting if you replace general ideas with specific facts that your readers might not already know.

  • General idea: Whales are really long.

  • Specific fact: Whales can grow up to 115 feet long.

  • General idea: Dolphins and whales use sounds.

  • Specific fact: Dolphins and whales use echolocation sounds to communicate and warn of danger.

Choose interesting facts.

Read the following facts about penguins. Underline the three most specific facts that a writer could use to sound more knowledgeable.

  1. Penguins use their black and white color as camouflage. Penguins use their black and white color as camouflage.
  2. Penguins are great swimmers and can move quickly in the water. Penguins are great swimmers and can move quickly in the water.
  3. The Gentoo Penguin can swim at speeds of 22 miles per hour. The Gentoo Penguin can swim at speeds of 22 miles per hour.
  4. All penguins live in the Southern Hemisphere. All penguins live in the Southern Hemisphere.

Replace general ideas with interesting facts.

Replace at least two general ideas from your essay with specific facts. You may need to do new research to complete this activity. Check books and Web sites for new facts.

By Anonymous (not verified), 12 March, 2026

Writing a Comparison-Contrast Essay

You've selected a topic, done your research, and formed a focus. Now it's time to write your first draft. Your draft doesn't have to be perfect: That's what revising and editing are for.

Writing the Beginning Paragraph

Write a lead.

Read each lead-writing strategy and example and write your own.

The first sentence in your essay should grab the reader’s attention. It is called a “lead.” The following activity will help you write an effective lead sentence.

  1. Explain why the subject matters:
  2. Dolphins and whales are among the most majestic creatures on earth.

  3. Provide a surprising fact:
  4. Two of the smartest animals on earth live in the ocean.

  5. Ask a question:
  6. Did you know dolphins and whales come from the same biological family?

Write your focus statement.

Read about focus statements. Then write your own focus statement.

Your beginning paragraph should end with a focus statement. The focus statement names the two subjects and starts to compare and contrast them.

By Anonymous (not verified), 12 March, 2026

Prewriting for Comparison-Contrast Essays

Instead of just leaping into writing, you should spend some time choosing a topic, gathering information, and organizing your thoughts. That's prewriting. This lesson will help you select a topic and gather details for a comparison-contrast essay.

Prewriting to Select a Topic

Explore writing topics.

Write two different people, places, things, and ideas that interest you and that you think would be interesting to compare and contrast. Circle the two subjects you like best.

People

Places

Things

Ideas

People

Places

Things

Ideas

By Anonymous (not verified), 12 March, 2026

Reading a Comparison-Contrast Paragraph and Essay

This lesson lets you discover how another student analyzed two topics in a comparison-contrast paragraph and essay.

Reading a Comparison-Contrast Paragraph

A comparison-contrast paragraph has three main parts. The topic sentence introduces two subjects and says something about them. The body sentences give details about how the two subjects are alike and different. The ending sentence sums up how the subjects are the same or different.

Sample Paragraph

BMX Bikes Versus Mountain Bikes

Topic Sentence

BMX bikes and mountain bikes are built in different ways. BMX bikes are great for tricks because they have a low, light frame and short tires. Mountain bikes have a high, heavy frame and thick tires. Body Sentences This makes them great for off-road riding on bumpy surfaces. Another way the two types of bikes differ is the number of gears. Mountain bikes have many different gears, but BMX bikes normally have just one gear. The number of gears relates to the main difference between the two bikes. Ending Sentence BMX bikes are built in a way that lets riders do tricks, while mountain bikes are built for off-road riding, including up and down hills.

Respond to the paragraph.

Answer the following questions about the reading.

  1. Does the reading mostly focus on the way the two bikes are the same or different?
  2. Name three ways the bikes differ.
By Anonymous (not verified), 12 March, 2026

Warm-Up for Comparison-Contrast Essays

Explanatory essays share information about a topic. One way to explain two topics that interest you is to write a comparison-contrast essay.